Murarescu Letitia

Wednesday, 9 November 2016

Indesign Task 2- Poster

A3 Poster Three — Interpret

Create a poster (in the space on the right) based on the design work, style or approach of a designer you like or are interested in. Your design should not copy an existing poster from your chosen designer, but capture the essence of, or a particular feeling. You need to digest and interpret the designer's work in a unique creation of your own.

Your poster must include the following:

color experiments

  • Designers name.
  • Full uppercase alphabet.
  • Full lowercase alphabet.
  • Numerals and glyphs.
  • Years active.
  • A short paragraph about why you have chosen your
  • particular designer, what is it about them you find
  • compelling or explain why you wanted to try and
  • understand more about their approach.

We  had to consider a short research of our chosen designers, key information. Furthermore
Call out the characteristics that make up the visual
language of your chosen designer. Do they use a particular colour pallet? Any specific typefaces used? Do they structure their work in a particular way? Is it hand-drawn, physically made?


I chose the 40's for its interesting duality. In the first half of the decade, most of World War II took place, which had a profound effect on most countries and people in Europe, and Asia  The consequences of the war lingered well into the second half of the decade, with a war-weary Europe divided between the jostling spheres of influence of the Western world and the Soviet Union, leading to the beginning of the Cold War.
However the people's spirit lived on, enjoying what was left of their daily routine and hobbies. They singed, painted and danced between their break of labor and pistols assembling.


As the brief demanded there should be a full upper case alphabet, a lower case one, numbers, signs, designer names and the reason we chose this artists. As this example did not presented everything they asked from us I kept it for myself and I finished another one with all the demanded elements, however I still prefer the former one.
I felt like the first variant was more representative for the theme ''40's but after looking more at them I decided to pick a simpler, clearer variant. When I developed it further I noticed how the poster got crowded and it was harder to read all the information so I stick with a subtle approach.
I used Aria black, a basic typeface as I didn't wish to explore fonts as much for this one.
final poster:

A3 Poster Four — Wilson's Republic 6

Brief:

A poster to advertise “Wilson's Republic 6: ”; a design network for Huddersfield. The audience for this are very design literate, and you need to attract them whilst also creating something that fits within the style of the previous event posters.
The overall theme for the evening and talks is:
"Resilience".
13th April 2017
6.00pm — late
Bates Mill, Milford Street, Huddersfield
HD1 3DX
A Design Network for Huddersfield
www.wilsonsrepublic.com
@wilsonsrepublic
#WR6
Christopher Nunn
Lord Whitney
James Sommerville
The ruls we had to respect were: that we need to include the WR logotype and pipe marque, adopt the WR colours, only use Red, Black and Whit but we could  also use tints and halftone
patterns of those colours.

Wilson's Republic is series of social events where the Huddersfield design community can tell their stories, share their experiences, collaborate, question, learn and create. 
We will feature all types of design discipline - product, graphic, digital, web, service, interior, photography, architecture, creative arts, print.

Experiments and development:

Final poster:
I chose this particular design for the end poster as it respected all the rules, even if I had fun playing with hand photography unaltered and a larger color balance. However from what I noticed at Wilson's republic poster is their tendency of not using typography almost at all in their poster. There were no title in any of the examples Nolan gave to us and they have a particular style to it. 


Process and Concept
I drawing the little veins by hand with a graphic tablet and I left the human silhouette standing on them, as they behaved as a support. The hand are pointing towards the central diamond in order to center the image and help with the balance of elements. I wanted them to almost guide the viewer attention  toward the main shape.
The human silhouette is walking on an unclear border between the sky (cloud) and the ground as a metaphor for the fine line that helps you overcome problems and resilience.
One of the hand is holding a human, putting it back on track meanwhile the other silhouettes are representing parts of the daily life, business, social interaction, friends and so on. 
Moreover there is a island picking up from the diamond, making an allusion to the ''island of redemption''

Tuesday, 1 November 2016

Self Publishing — Workshop Two Poster- Doodah-


In this session we had to create a poster using typography. First a poster is any piece of printed paper designed to be attached to a wall or vertical surface.Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.


From Brief:

Week One — The Poster –
 Introduction 
– Sketch / Layout / Composition 
– Finalise designs
 This session you will be asked to create simple type based posters, restricted to three typefaces and collage to create your designs. You will be asked to consider tone of voice and visual impact when composing your work. For the lesson you will need to bring — Scissors, glue, craft knife, pens, pencils.

Inspiration:


"Behind a good poster should be a message or idea," says Jesús Prudencio, the illustrator/designer behind the fantastic Cars and Films series of posters. "It must communicate something and should reach everyone.




Cars And Films is the personal project of the designer Jesús Prudencio, which shows his personal view of some of the most famous iconic cars in the history of cinema.

Graphic designer and illustrator currently living in Sevilla, Spain.
Throughout his career as a graphic designer and illustrator has worked for various clients, among which stands out the magazine M of Le Monde newspaper or GQ Japan and advertising agencies such as Bassat & Ogilvy, DDB Tandem, Arnold or Wunderman among others.

 Concept:

The name comes from The Bonzo Dog Doo-Dah Band (also known as The Bonzo Dog Band) was created by a group of British art-schoolstudents in the 1960s. Combining elements of music halltrad jazz and psychedelic pop with surreal humour and avant-garde art, the Bonzos came to the public attention through a 1968 ITV comedy show, Do Not Adjust Your Set.

Process: The whole process was an ongoing experiment and style play. From plastic textures to metallic shadows.

Saturday, 30 April 2016

Introduction to Maxon Cinema4D



This was the last session for this year  and was about Maxon Cinema 4D, we had a brief introduction that revealed us the basics of the program and we had the chance to experiment with some setting in order to familiarize our self more.

As a final task, we had to generate a 3D logo or a name if we want to. Now I was a little bit lost, I did not prepare anything in advance for this session so I had to invent something quite fast. After a five second brainstorm, I come up with Doodah meaning anything whose name you can't remember. Even the one of us who have an amazing imagination will just won't be able to think of anything in certain circumstantial and this was one of this moment for me so I find this ''doodah'' to describe what I want to create, the best.

Sound Visualisation


Thursday, 28 April 2016

Materials and frames from the animation

Here are some quick frames that I prepared for the animation, this one specifically is from the part with Napoleon Bonaparte riding the obscure logo mechanism.

However I do not own the curtain, this was made  by Evelyn Kennedy Duncan , an amazing artist that has an entire site dedicated to his classic vintage style. Moreover, you should take a quick look at his work, besides this, he offers tons of pngs and vectors.

link to his site: http://www.ekduncan.com/2011/12/waiting-for-midnight-new-years-eve.html


Logo concept for Wagglers-Pet Shop


Friday, 22 April 2016

After Effect animation

The last task for this year after effects class was an animation of 10 seconds with sea creatures.After the animations were collected from all of us Sara combined them and tied all of them together.

Here is my piece:



There was no particular reason why I choose a lantern finish, I just believe that this will suit my animation more and so it did.I started by designing the main fish after some quick sketches and I wanted a simple colour palette of blue shades. In the beginning, I wanted a very simple, cartoonish and funny look but then I looked up some textures just to experiment more with the overall look, as soon as I tried on a shell texture I changed altogether the aesthetics of the character. I did my own  scales, I added spikes, and white strips along the fish tail to make them look more detailed.
After I finished the lanternfish I started to imagine how can I animate it and how shall I make it move, the first option was to make him whim but after I finished all the little movement of a body I wanted something more elaborate so I planned to make the lanternfish attract and eat some other sea creature.However, I was against time so I only designed a small fish and multiplied it.

If I was to develop it more but to still have the 10 seconds limit I would add a shark that was also attracted by the lantern fish light and make it run toward the other fishes.

The overall process was very relaxing and fun, the only thing that I would change is the how our animation tied together. I was nice to introduce each fish in a different way not just putting each animation one after another but this would have taken much more time and teamwork.

Monday, 29 February 2016

5th


This sound visualisation was made in After Effect with Rowbyte Plexus,a particle engine plugin.With it you  can render the particles, but also create different types of interesting relationships between them based on various parameters. Plexus pretty much gives you infinite set of configurations and parameters.
I used this plugin mainly as a training for the final stage in the animation for dethroned, where I will make the red silhouette with it.
I found some really intriguing silhouettes made with this plug-in, however  I didn't find any tutorial or guiding that would help me with recreating them so I started to learn it by myself.

Inspiration: 




Right now I can render geometric shapes but I m working toward a more organic look.With  the help of cinema 4D I used a human 3d model and then imported it in After effect where I used rowbyte to cover the body surface.However using this effect can be pretty tricky as I can't yet predict how each stage will look.

Here are some of my experiments:

6th

              Dethroned-Architects

Song lyrics:

Another cold dark night, left alone
Your arrogance will lead to the death of you
I'll be the one to pull your head back down
Remove your hollow Crown
So far from the truth you hide away
I'll be the one to pull your head back down
Remove your hollow crown
I'll die happy knowing that I will never be anything like you
What gives you the right to silence me?
All my life I've wanted just to fell like this
You came, you conquered you gave it away
And how does it feel staring down on your idol's grave
The one you once looked up to has fallen into dust
The one you once looked up to has fallen away
What's left for you in this fickle world?
Remove your crown

This song was entirely made from experimentation using just cc particle word effects that were already in After Effects.
The concept of the animation is a word based on three levels, each one having a different color and being more complex that the former one, the obstacles are also different from each level.
After the player ''the ball'' manages to pass thru the first two word will enter in the final stage where it will have to destroy its idol (a red  silhouette) by breaking thru his head and in this was removing his crown.The final scene reveals the ball transforming itself into a red silhouette and becoming an idol for someone else, meanwhile a black ball will fly toward his head. The word is conceived to be an endless repetitive cycle that starts and ends in the same point, one with the idol death another one will appear so another player will have to destroy and replace him.

From time to time, there will be two ''players'' in the same time, however one of them will disappear, this was  a hint to the ending, there was someone else that went thru the same things

I found very interesting the verse: ''I'll die happy knowing that I will never be anything like you'' and I used that in an ironic way, the player is not realizing that in reality he becomes exactly like his old hero only with an another face.


Making of: I played mainly only with CC Particle Word Effect and CC Particle System.
Each obstacle was individually made with particle generators and each one has an incorporated camera that can be activated in the ''extras'' .This camera has distance, position and rotation function that will rotate the entire object and only that object. Moreover there are effects that you can apply such as fog, and fade for depth
Another important element is Physics,here you can change the animation type,in other word how the particle will behave such as fire, vortex and twirly in this case,beside that the way in which the word/floor is placed will change the end result dramatically.

Example:






Friday, 26 February 2016

4st Amber- Craig Armstrong


Character:A retired sailor woriking in a lighthouse living a solitary life.
Story:Standing on a cliff he starts to remember his old life, his hometown, family, friend.The last scene of this sequences is his life partener reaching her hand toward him,when he gets closer but right when he touches her hand he falls in to the water.After the immediate shock his heart is slowing down while he is drowning.After his last breath he wakes up in his home,in bed while her wife is asking him something in the background.It was only just a dream.

Concept:
The stars gives the viewer hint about the ending.From the start the landscape is shaped by clouds the wave that erase the heartbeat in third scene has also a cloud texture indicating that this was a dream from the start, the water,the downing were just in the character imagination.Moreover the heartbeat is in fact a wave sound that react to a real heartbeat sound that you can hear each time you see it.

The waves are also sound waves that react to the song on a lower frequency.






Tuesday, 23 February 2016

1th


3st song

David Bowie - Fame
 The shape was designed to look like a human eye and the texture was made from particles in order to create a more realistic texture.

Tutorials used:
effects:

2st song


4st song


In the making of this animation I used the following tutorials:
main body:

smoke: 

effects:


Main inspiration:


Sunday, 21 February 2016

Physical Studio -Typographic transcription Term 2

Production Studio



Focus: Typography in Graphic Design / Animation & Motion Graphics




We had to dow inspiration from the following artists:

Erik Spiekermann Putting Back the Face into Typeface http://www.gestalten.tv/motion/erik-spiekermann Erik Spiekermann (born May 30, 1947 in Stadthagen, Lower Saxony) is a German typographer and designer. He is a professor at the University of the Arts Bremen.



Cyrus Highsmith http://www.fontbureau.com/people/cyrushighsmith/ Highsmith is known for his original approach to drawing letter forms. His designs have been specified for diverse platforms including Rolling Stone, starwars.com, and the Ford Motor Company. He has also created custom typefaces for clients including The Wall Street Journal, Martha Stewart Living, La Prensa Gráfica, ESPN, Men’s Health, and El Universal.


Kyle Cooper http://www.artofthetitle.com/title/se7en/ Play title sequence and scroll down to “Note books” movie Cooper studied graphic design under Paul Rand at Yale University. Early in his professional career, Cooper worked as a creative director at R/GA - an advertising agency with offices in New York and Los Angeles. During this period, Cooper created the title sequence for the 1995 American crime film Seven, a seminal work which received critical acclaim and inspired a number of younger designers. According to Cooper, at the time he made the title sequence for Seven, main title sequences were behind of what was happening in print, music videos and commercials. He wanted to create main titles that were raising the bar creatively. Over this semester we will be creating and manually constructing fonts/character fonts.


Task 1 Animation, Architecture, Art, Graphic Design transcription Using the references provided or your own, transcribe shapes to make letter forms and or typographic characters. Lowercase or upper case, using the letters anesg. You should generate at least three different options. from the image samples provided or your own references. 



Task 2 From your initial shapes and letterforms, draw up three rough alphabets. Finally selecting the most appropriate option to design for task 3



Task 3 Draw up final alphabet and recap previous tasks, ready for upload to blog for assessment week 6 Animation, Architecture, Art, Graphic Design transcription Using the reference provided. transcribe shapes to make letterforms and or typographic characters. Lowercase or upper case,using the characters anesg. You should generate at least three different options from the image samples provided. Select most appropriate design from your three roughs and draw up the complete Alphabet using graph paper. Scan work and up and load to blog at 72dpi Please annotate your work on the blog.




In this session I wish that we could  include more drawing, not only to design typefaces, so in the end I included one.I didn't want just to rewrite one of the choosen alphabets so I looked for a quote:


“We need the tonic of wildness...At the same time that we are earnest to explore and learn all things, we require that all things be mysterious and unexplorable, that land and sea be indefinitely wild, unsurveyed and unfathomed by us because unfathomable. We can never have enough of nature.”

Henry David ThoreauWalden: Or, Life in the Woods

Fort this one I found suitable a lion head that will express the wildness of  nature, just one part of it is entirely finished to express the known part of the nature meanwhile the other half have unfinished lines and shapes, that is the mystery of it.






Final drawing



Another attempt:




Thursday, 28 January 2016

Song Visualisation- David Bowie - Fame

David Bowie - Fame,was the first song that I experimented with and the concept for that was to recreate a eye froum the sound waves.

   









 Playing with the background



Thursday, 21 January 2016

Bussines card for a make up artist


After Effect 1.4 Kinetic Typography

A workshop exploring type in motion. This workshop will cover a range of approaches to working with type on screen. Including animating characters, words, and groups of text. Advanced animation skills will be covered using motion blur and the graph editor. The outcome from the workshop will be a ten second animated film, about a typeface of your choice. See details below



For this task we had to made a short animation for a typeface that included a short description.My approach was to make something monochromatic with just a hint of colour for the elements that will move around.
I chose the font Lombox  from a selection of 10 fonts that were already in my project material resources due its simple and futuristic look.

I made 3 stills that I later recreated in after effects and I animated the elements and the text in  subtitle way.The first one will display some information about this typeface together with the author.

The second one wil show a quick example of the font in a poster made for the electronic festival.
The last one is a little more complex compared with the rest, it will display all the alphabet and the punctuation signs in lombok style.In the left side the alphabet will be scrolled while in right side each letter will be rotated and shown inside the round shape.