Future Genealogies

Genealogy

DESIGN

THE CONSIDERATION OF SIGNIFICANCES

The significance term is related to the consequences and the importance of in our case of a design in relationship with the chosen audience,although focusing on the impact on the viewer mind ,the designer should consider constructing a whole brand based not on a client-product relationship but as a part of the client life.As example Coca -Cola campaign approach ,showcasing the beverage almost as a part of the client memories,we are bombarded with all this ''american dream like'' scene when friend go out and drink a cold Cola or spend some time with the loved ones. Linking an event,movement and certain feelings to a product has the goal to permanently increase the popularity and encourage the buyer to purchase the product in order to revive certain memories or feeling as a part of a group.

Take as example the Coca-Cola happiness Machines that manage to get huge exposure by a simply vending machine with a little twist ,it will reward you with a large number of extra bottles by executing a specific action from just buying one bottle to hugging the machine in Singapore and one in Belgium is activated by dancing in front of it.Then the footage was recorded by the company and uploaded it on you tube,earning millions of view and tons of positive feedback,all for what can be considered as a low cost investment for a campaign.

Their brilliant approach and linking to the social and family life goes on from Christmas related commercials to custom named bottles and the list is endless.

If we don't count the absolute horrible ingredients list that is not even complete due low regulations most of as can say that this fizzy drink is really a part of their daily experience. And with sugar writhed in at least 3 more ways as High Fructose Corn Syrup,Corn Syrup ,Glucose -that will be sugar and water but it won't count on the nutrition facts as just pure sugar should be noted,Fructose-sugar from fruits,Lactose -from dairy ,etc and don't be fooled by the origins of the sugar as all the nutritive ingredient have been striped down.

Good will and family friendly or a multimillionaire company blinded by profit who is willing to take advantage and manipulate a whole generation for the seek of money and fame?Anyway let's all acknowledge their influence, I had a Cola two days ago.

DIVIDUALS

''WE ARE ALL COLLECTIVES BEFORE WE ARE INDIVIDUALS. YOUR COLLECTIVE TITLE IN THESE SEMINARS WILL BE DESIGNERS ''

This manner of treating the audience is popular among companies or even artist in delivering and testing a design on a large scale.This objectification of the viewer has the property to reveal a series of universal beliefs and aesthetic preferences as it focused on the general reaction of the public.So if the public responds as it is expected in general ,the focus will be shifted on the individuals,why ones did respond positively and ones didn't.

''The distinction between understanding persons as dividuals versus individuals began to develop in the latter half of the twentieth century. Originating in Louis Dumont’s comparative work into the differences between Western and Indian subjects in the 1950 s, it perhaps reached its zenith in the 1980 s when Marilyn Strathern used it to differentiate between Melanesian and Western concepts of the person. By the end of the century, critique and reconceptualisation of the individual :dividual distinction was so well established in the anthropological literature that its explanatory capacity was largely negated. ''

The Australian Journal of Anthropology

GENEALOGY PRINCIPLES

In philosophy, genealogy is a historical technique in which one questions the roots and meanings emerged from  various philosophical and social beliefs.  Moreover, a genealogy often attempts to look beyond the ideologies in question,to find more possibilities  (particularly in Foucault's genealogies), developed as a continuation of the works of Friedrich Nietzsche.

Genealogy does not aim to reveal and declare absolute origins but to discovering multiple beginnings,genealogies are resident-they are one among many and its formation includes the main topic or condition and emergence tracing.Establishing certain principles in conducting  genealogical research is essential in for a ethical and correct research.Below is an extend list with twelve principles established by the Society Of Genealogists.

Accuracy and honesty of all personal research and of work published , promoted or distributed to others.

 Provision of clear evidence from primary sources to support all conclusions and statements of fact.

Use of original sources and records (or surrogate images of originals) to gather key information.

Citation and recording of sources used so that others may also evaluate the evidence.

Logical and reasoned development of family links with each step proved from valid evidence before further deductions are made.

Investigation and analysis of all possible solutions and of contradictory evidence with each alternative hypothesis examined and tested.

Qualification of less certain conclusions as probable or possible so that others are not misled

Acceptance of the possibility that a solution may not be found and acknowledgement of circumstances in which this occurs

Awareness of gaps in the availability of and information from sources at all levels.

Receptiveness to new information and to informed comment which may challenge earlier conclusions.

Acknowledgement and attribution of research done by others and use of such work as a secondary source only.

Evidence only becomes proof through a reasoned and logical analysis and argument capable of convincing others that the conclusion is valid.

TASK :CHOSE A CONDITION AND PROJECT AN EMERGENCE

Today Session task was related to coshing a ''condition'' and following its ...in future.By projecting a emergence in the shape of a sketch or a mind map and developing its effect and the variables of the events and responses.

Also the task was meant to be completed in groups of four or more members ,and had as one of the main goals to encourage team works skills and develop inter social aptitudes as well as preparing us for our feature future as graphic designers. With today designers environment and the embrace of convergence in media communication the skill of working in a team and being able to communicate your ideas and the concept behind you works if more than essential and can make the difference between you and somebody that is not as skilled as you in a specific domain,but has the advantage of knowing how to showcase his art he hired on spot.

However working in a team can be pretty tricky due our different view on the subject and the way that we prefer to manifest and create, moreover coshing a topic and a precis route took more than it should.

Example:What if super obesity was a thing

The limits of environment

With a chosen condition ''obesity'' one illustrator had the proposal of designing a new way of dealing and solving the problem raised by the incapability of moving.Taking account of the social and life situations, trend, habits and environment was a crucial part of delivering the solution and also the human response about it.It is convenient ?useful ? is this a good alternative? are there any drawbacks? and the list can go on and on but the main focus point should be the chosen audience.

The final result should go thru aesthetic,utility,and originality evaluations in order to have an impact on a large audience.

My approach :

What if oxygen was actually toxic and it will take years to kill us