MESSAGE
&
MEANING
This lecture followed the subject of communication and its structure,from the message itself to meanings,
“The difference between poetry and practical
messages is that the latter are successful only
when we correctly infer the intention.”
- Michael Rock
As graphic designer our goal is to deliver a solution that is not just aesthetic but has a strong story behind.If lets say that you create an animation,that will only have a lasting impact on the public if the viewer understood your message and can relate with the concept.Moreover this way the message should be constant under review, improvement, refinement in order to achieve a higher rang of success among the audience.
The Message is in itself a piece of communication that is transmitted by words,sound,signals or by other channels from the sender to the targeted audience.
The Meaning is the idea that being being communicated by the message,however the receiver can interpret it in an unwanted way or incorrect; looking at a blade one can say war but someone else, surgery.In communication using a vast range of devises can help the sender transmit a clear message words,shapes,forms,sound can improve the quality of the message constructing in this way a whole image of the idea transmitted.
The result should be tested in different environments as some can fail in some instances but make a statement in others,Take as example a image,is futile to use it in a radio transmitted message but can make a statement on print design or even television.
The sender is the one who encode the message,converting it in symbols in order to deliver it across the channel to the receiver.As a designer you are the encoder and your job is to design a concept in form of a message and sent it to your targeted audience.
Encoding can be improved be mentally visualising the communication from the receiver point of view ,what would you like to buy as a customer ,what would you like to see as a viewer as well as understanding where receiver is (like in front of the TV, outside,etc ).The larger you knowledge about the public the higher the rate of success so social sites as facebook ,twitter you can gather more information and build a better designer-customer relationship based on feedback.
The sender should ask him or herself a range of questions meant to improve the quality and select the best communication device:
Is the message urgent?
Is immediate feedback needed?
Is documentation or a permanent record required?
Is the content complicated, controversial, or
private?
Is the message being communicated to someone
inside or outside?
The Channel is the way in which the message is transmitted by the sender to the receiver,called also a medium it can has its strengths and weakness in different areas and situational effectiveness. In the best scenario,with advertisement using a vast range of channels can rise the success rate of viewer satisfaction and help the message that is being deliver to be more clear as this method will take away from the confusion.
Signal and Noise. The more interference,noise there is in the message the harder it will be for your public to understand the meaning ,so improving the quality and diminishing the distraction will not only help the message delivery but the overall quality.Even if the main concept is strong and its development has been made in a professional way ,the channel or the method on which the artist coshed to transmit it to the public can take away from the work itself .You can work on a print and then broadcast it on the radio because in not the adequate format.However using all the channels can dilute the meaning and distract the viewer from the key message.
Design and authorship
The designer is the message setter ,however in a company the can be someone else hired to set key world,meanings ,messages an so on and the designer's job is to manufacture a interface or a look for the already chosen meaning.Often this task is already given by the client.The roles of author and designer traditionally sat apart with the designer taking the creation part ,defining the way in which the message will be delivered ,not what the message actually contained.
Anthony Burrill
UK designer ,I don't fancy him at all as a artist but he has been given to us as an example of a designer who occupy the position of an author too for his works ,creating his own messages.
His style is pretty plain but recognizable, Anthony's focus is on a text usually written in a basic font on a solid background.In my opinion even if the meaning of his work are not disturbed by any noise and is straight forward I don't see any depth or remarkable skills and it seems as an endless teenage like quotes that are posted daily on facebook .
But you can see more about him and his works here: http://anthonyburrill.com/
Burrill has his works permanently hold in the collections of the Victoria and Albert Museum in London, the Cooper-Hewitt National Design Museum in New York and has exhibited in galleries around the world including The Barbican, The Walker Art Centre and The Graphic Design Museum, Breda.
Richard Linlkater
Richard is an
American film director and screenwriter known for his humanist films which
mainly revolve around personal relationships and development, suburban culture,
and the human condition in different forms,that he is trying to relate to.
His
personality is as like one of modern
philosopher that is continually asking questions about authorship, sometimes
without a resolution or a answer but with the goal of defining this term and
creating a more articulated and comprehensive image of what the authorship is
in fact.
Among some of
his most notable films include
coming-of-age comedy Dazed and Confused, Boyhood ,and Waking Life ,a
movie that transcend the boundaries of technology and what seems to be a
dream.Wiley Wigging travels through a series of encounters and observations in
a world that is pulsing and continually transform is something else with
endless possibilities and ideas that ultimately leads to the question - Are we
sleep-walking through our waking state or wake-walking through our dreams?
I just love the idea and the movie is like a breath of air,a cartoonish reality ,where you can't stop wandering if the producer was sub the influences of hallucinatory drugs,the camera is continuously moving like hold by an unsteady hand and it gives you the feeling of dizziness,the sound is altered from time to time ,the shapes are distorted;one moment the character is looking at the sky and then he is levitating ,head down.
Below you can find the official trailer
Kurzgesagt
Founded in 2013 by Philipp Dettmer & Stephan Rether
,Kurzgesagt (German for „in a nutshell“) is a Munich based youtube channel and
design studio engaged in information design projects with a distinctive
approach on design and animation.
Their list of award is endless: Red Dot Best of the Best,
Information is Beautiful Gold, Spark Award Gold, Spark Award Gold, German
Design Club Gold, German Design Club Silver, Lovie Award Bronze, Fast Forward
Science, Educational Film Festival, SDN Best of Newspaper Design, Annual Multi
Media Award, Fast Company Innovation by Design 2014 Finalist
We watched together the animation ''What is light'' and it was such a inspirational animation that graved me new ideas about how I can showcase my own animation related the A sense of place, with the use of prim plans,smart mapping,and form that are always transform in to the next focus point.
Links:
Site: http://kurzgesagt.org/projects/
youtube channel: thttps://www.youtube.com/user/Kurzgesagt
tumblr:/http://kurzgesagt-design.tumblr.com/
facebook: https://www.facebook.com/Kurzgesagt
site: http://kurzgesagt.org/projects/
What is light animation
Receiver or decoder is the one who receive the message from the sender and can interpreter the meaning of the message depending on age,experiences, attitudes, knowledge skills, culture and perceptions.
In part two we watched a documentary about Marshall McLuhan- a Canadian philosopher of communication theory and a public intellectual viewed as one of the cornerstones of the study of media theory however he was seen as an outcast because of his beliefs of how media influences the new generation .
McLuhan’s best seller
was The Medium Is the Massage, published
in 1967.The Initiator was Quentin Fiore, he adopted the term "massage" to represent the effect each medium has on the human sensorium, taking count of
the effects of numerous media devices in terms of how they
"massage" the senses.
McLuhan described the key points of how peoples have viewed the world and how these views were changed once with the adoption of
new media. He draws under attention how when faced with a totally new situation we tend always to
attach ourselves to the objects and relive the most recent past '' We march backward into the future''.
An audio recording version of McLuhan's famous work was made
by Columbia Records consisting in a collage of materials gathered together with McLuhan' statements.The scenes are interrupted one by another ,the speakers are overlapping with discordant sounds ,music and record of people wandering around the city streets.The tiring discontinuity,the constant jumping from sequence to sequence could be considered a conscious attempt to convert the disconnected images seen on TV into an audio format.
Overall the 44 minutes documentary was extraordinary tiring, the scenes were cut short by random images of advertisements,cities views,magazines,you could not pay attention at all to the speaker message because he would say four words and then someone else would complete his sentence followed by the first person again furthermore sequences of persons walking on the streets and more images were drop off after every 30 seconds.This is what I would call ''noise'' ,where the meaning message is almost unreadable.
No comments:
Post a Comment