Murarescu Letitia

Monday, 16 November 2015

Workshop words+meanings = magic







Last week workshop class was somehow relaxed and it was all about having fun creating and transforming a simple word in to a story,from typography  to ilustration and collages under Rob Walmsey guidance.


This morning the challenge is to visualise
the meaning of a word, using only the
graphic elements of the letters forming  without adding any outside parts.



 The ruls were simple,just  using bits of letters create a word visual meanin.


This task serves as a helpfull logo creating tool where is not enought to create an aeshtetic logo but a memorable one than can represent alone  an ideea. This is thought enought but combining it with the restriction of usingtypography alone but ofen getting down to the bare essentials is where the most brilliantideas emerge.




THINGS TO CONSIDER
Play with size
Extend letters
Rotate and flip letters
Play with scale
See letters as objects
Look at the letter i as a person
Work within frames
and break out of frames
UPPERCASE lowercase
Serif? Sans Serif



We had to chose 5 words from the below list: 



Part 2


The plan was to experiment with different materials and textures







Research:
EWALD SPIEKER
JOSUA REICHERT
HENRICK WERKMAN
KEN GARLAND
CRAIG WARD
LO SIENTO STUDIO






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